AR effect and animated 360 background for Facebook.

To promote World Mental Health Day, BUCK created a meditative 360 background and AR effect for Facebook Messenger. Anyone around the world could chat with their friends in a colorful, psychedelic dreamscape with characters doing all sorts of healthy activities like reading, yoga, sports, and more.

The AR effect features a “breathing buddy” that invites you and your friends to a guided breathing meditation. If you breath in sync with the character as it inhales and exhales an aura will appear with trippy colors around you, signaling your mindful state.